Google Ads is a platform for paid advertising that operates under the pay-per-click (PPC) marketing model, in which you, the advertiser, pay per click or impression (CPM) on an ad.
Google Ads are a successful technique to attract qualified visitors, or good-fit clients, to your company who are looking for the goods and services you provide. You may improve in-store traffic, increase phone calls to your business, and increase internet traffic using Google Ads.
With Google Ads, you can make and distribute strategic advertisements to your target market on desktop and mobile devices. As a result, when your target clients use Google Search to look for goods and services similar to yours, your company will appear on the search engine results page (SERP).
By doing this, you can reach your target market at the right time for them to see your advertisement.
In order for your company to achieve all of your paid campaign objectives, Google Ads will eventually assist you in analyzing and improving those advertisements to reach more individuals.
How to make a google ad?
Have we persuaded you to start utilizing Google Ads? Good. Starting is easy, but there are a few stages involved. Here is a step-by-step tutorial for creating your first Google Ads campaign.
Create a Google Ads account first.
Visit the Google Ads homepage first. Click "Start Now" in the top right corner of the screen. You will be asked to sign in using an existing Google account or create a new one.
2. Pick a name for your company and a domain.
You will be directed to a screen after logging in where you must enter the name of your company and its website. Anyone who clicks on your advertisement will be directed to the URL you provide.
3. Decide on your marketing objective.
Choose your primary advertising objective next. You have four options: increase phone calls, website purchases or sign-ups, foot traffic to your storefront, and YouTube views and engagement.
4. Create your advertisement.
Your ad needs to be created next. This can be a little difficult and calls for inventiveness.
Thankfully, Google provides writing suggestions. Of course, writing an advertisement that will draw in and convert viewers is the most crucial step.
5. Include key phrase topics.
You can select keywords that go with your brand on the following page. If you're unfamiliar with keyword research, Google will offer a few for you; we advise starting with those suggestions. Click "Next" once the appropriate keywords have been chosen.
6. Choose the place for your advertisement.
You can select the area or locations where you want your advertisement to appear on the following page. It can be far from your home location or somewhere else.
7. Establish a budget.
Here, you can either specify a specific budget or choose from Google's budget possibilities.
8. Verify your payment.
Give your billing details last.
And just like that, you've made your first Google advertisement!
As you can see, creating your sponsored ads on Google is rather simple (and quick), largely because the platform guides you through the process and offers useful tips along the way. The setup should only take you ten minutes if you already have your ad wording and/or images ready. Less evident are all the extra steps you must take to make sure your advertising are well-positioned and straightforward to track. Let's discuss these as a group. These are the actions you should do after submitting your advertising for approval.
9. Connect your Google Analytics profile.
If Google Analytics isn't already installed on your website, here's how to install it on WordPress so you can measure visitors, conversions, objectives, and any other special data. Additionally, you must connect your Analytics account to Google Ads. Because you can monitor these occurrences in one location, linking these accounts will make tracking, analysing, and reporting between channels and campaigns much simpler.
10. Add UTM codes
Google uses Urchin Tracking Module (UTM) codes to monitor any activity connected to a particular URL. It's the portion of a URL that comes after the question mark ("?"). You've probably encountered these before. In order to track the most successful components of your campaign, UTM codes will let you know which offer or advertisement resulted in a conversion. Since UTM codes let you know exactly what's working, optimising your Google Ads is much simpler. The secret is to enter your UTM codes when configuring your Google Ads so that you don't have to manually add them for each ad URL. If not, you can manually add them using Google's UTM builder.
11. Start tracking conversions.
How many clients or leads you actually received as a result of your advertising campaigns is revealed by conversion tracking. Although setting it up is optional, doing so will force you to estimate the ROI of your advertising. You can monitor purchases (or other actions) made through your website, app downloads, or phone calls generated by your adverts using conversion tracking.
12. Connect your CRM and Google Ads.
Keeping all of your data in one location where you can track, examine, and report on it has some merit. You already track contact information and lead flows in your CRM. You can track which ad campaigns are effective for your audience by integrating Google Ads with your CRM, allowing you to keep doing what is working.
Conclusion
The process of making a google ad is easy but choosing locations and adwords can be overwhelming. This is because a lot of resources and energy goes into the same thing. Practice Crown’s digital can reduce your risk with an expertise to create an ad that attracts appointment ready patients for your practice.