For any publisher, SEO (Search Engine Optimization) is essential. To increase organic traffic in todays oversaturated market and constantly evolving algorithmic environment, its critical to concentrate on the right strategies and tips.
The following 12 practical SEO tips will assist in increasing organic traffic in 2022:
1. Put UX first
In June 2021, Google unveiled the latest official ranking update, Core Web Vitals. Googles main updates typically concern the content. But this time, the focus is entirely on the user experience (UX).
Core Web Vitals are page experience signals that evaluate your sites user experience in three key areas:
the speed of website loading;
responsiveness and interactivity.
Why is Google acting in that way?
Google aims to give its users the best engagement and experience possible across a variety of devices. In actuality, with Google switching to a 100% mobile-first index starting in March 2021, mobile signals are the most significant.
2.Implement internal linking
The significance of both internal and external links was previously discussed. Aside from that, we just used one!
Using relevant keywords, internal links help connect different pages on your website. Because traffic isnt typically distributed evenly across all pages, many pages end up being abandoned, this presents a huge opportunity for SEO.
By using anchor text (text that can be clicked on in a hyperlink), internal links give Google a chance to better understand context and reveal the importance of the page.
Use the Related Article to highlight one of your articles; this can also be a smart move.
However, having too many internal links on each page can also be detrimental, according to Googles John Mueller. Search engines can no longer understand the sites structure or the relevance of one page to another if you cross-link every page.
Third, emphasize entity-based SEO
3.Entity-based SEO: What is it?
Entity-based SEO is a phrase or term that can be used to contextually describe your niche. Entity-based SEO places an emphasis on broad subjects and ideas that let search engines deliver accurate results right away.
Many words and phrases have more than one meaning. Look at the illustration below. The word capri refers to an Italian island, a popular juice called Capri Sun, a type of pants, and more!
Modern search engines are capable of understanding the meaning of users queries thanks to their advanced semantic search functionality.
You must include the keyword pertinent to your niche for Google to understand what your page is about. Including it in the title tag or the meta description is also acceptable.
As you want Google to add you to the high E-A-T (expertise, authoritativeness, and trustworthiness) knowledge graphs, this is also where internal links and domain authority come into play.
Considering that Google wants to prioritize pages from reliable sources, which goes beyond domain ratings. In essence, the higher your ranking, in Googles opinion, the more subject-matter expertise you have.
4. Transform blog entries into videos
Unsurprisingly, users prefer video content over all other types. You have a better chance of reaching a wider audience by turning your blog post into a video.
According to research, publishers who include video content on their websites receive 41% more search-related traffic than those who only use written content. Additionally, a 157% increase in organic traffic from SERPs can be attributed to video.
Another suggestion is to use YouTube SEO, which works the opposite way from Google SEO. In order to rank as highly as possible on YouTube, your video needs to receive the most exposure in the first 24 hours, whereas on Google, an article can take the top spot after some time.
5. Use Google Discover.
Google developed Google Discover, a customized mobile news feed powered by AI. Its a kind of query-less search with topics that match users preferences and past search activity.
Discover Feed monitors how readers interact with the content. As a result, there is a good chance that you will return to their feed if they like your content.
However, not all websites respond well to Google Discover. 99% of all clicks went to news websites, per the analysis of 11,000+ URLs. Additionally, websites that fit into one of the following categories have performed well:
High-quality, interesting content is necessary to show up on Google Discover.
It should appear as follows:
Keep in mind that Discover content typically only generates traffic within the first 3 days, so this advice should be used in addition to your primary SEO strategy.