It can be challenging to navigate the complexities of search engine optimization (SEO). In order to rank your content, SEO relies on utilizing Googles search algorithms, and understanding these algorithms isnt always simple. Sometimes all you need is a simple list outlining what you should and shouldnt do to improve your SEO.
What should you do to obtain a position in search engine results? That is the first item on our list of SEO dos and donts. Here are five SEO best practices for SMBs to improve their Google rankings.
Do Use long-tail keywords, please.
Effective SEO requires the use of keywords. Your goal when including certain keywords in your web content is to have that content appear higher in search results for those keywords. Target keywords should satisfy two requirements in particular: high relevance and low competition.
Long-tail keywords are these kinds of keywords. Long-tail keywords are more specific because they have more words in them. These keywords therefore have less competition and a clearer search intent. Therefore, try using a keyword like what kind of microphone is best for music instead of microphone as your target.
DO include relevant keywords.
Not all of your keywords should be long phrases. Additionally, you should use more keywords. Every piece of content you create should have a primary target keyword that you want it to rank for.
Dont stop there though. If you can, try incorporating some associated keywords into your content as well. There are several ways to locate related keywords.
If youre looking for a quick and simple solution, you can use Google to search for your main keyword and then scroll down to the related keywords that appear. A keyword tool like KeywordsFX is another option.
DO design the best user experience you can.
Massive chunks of homogeneous text written in your content will make it appear dense and intimidating, which will turn users off. Try to make each pages user experience as optimal as possible to improve your rankings. Content fragmentation is among the best ways to achieve this.
Use short paragraphs, numbered lists, and bulleted lists. Use numerous headings and subheadings to break up your writing into sections. By placing images between paragraphs and leaving a lot of white space around your text, you can further enhance the user experience.
Donts for SEO
1. DONT Ignore search intent.
You want your keywords to be pertinent to your content, as was already mentioned. But you dont want to produce content mindlessly without taking into account what users are looking for. What people are looking for when they conduct searches is referred to as user search intent.
One is probably not looking for an article about the history of the washing machine if they Google washing machine Baton Rouge. Make sure you always write your content with the user intent of your target keyword in mind. If it is, Google can tell, and will rank it accordingly.
Examine the already-ranking content if youre unsure of the user intent for a keyword.
2.DONT overuse keywords
In order to increase your chances of ranking in Google, you should incorporate keywords into your content at least a few times. But be careful not to overdo it. Google wont take kindly if you stuff every paragraph with keyword after keyword.
In an effort to improve rankings, keyword stuffing involves using too many keywords. This tactic is unethical and should not be used because it violates Googles guidelines. If you want Google to rank your website, naturally incorporate your keywords into the content.
3. DONT permit sluggish page speed
Did you know that 83% of website visitors anticipate a three-second minimum page load time? Your visitors will quickly click the back button if any of your content pages take a long time to load. Google will assume that your content isnt relevant if a lot of people do that, and your pages position in the rankings will drop.
If you want to rank better, you must make sure that only one or two of your pages take longer than three seconds to load. Although three seconds may not seem like much, they add up quickly when it comes to page speed. Avoid the error of allowing your websites page speed to deteriorate.
You can accelerate it by carrying out actions like:
caching the pages of your website
Your images being compressed
Increasing the response time of your server
minimizing your redirects