Ace the healthcare email marketing with Practice Crown
You must make a patient feel at ease and engaged whether they are scheduling an appointment or leaving your facility. How?
You need to use healthcare email marketing to:
- Emails sent automatically as reminders can help reduce the likelihood of missed appointments.
- Before and after appointments, interact with the patients.
- Develop patient trust to expand your practice.
- Give your patients relaxing, individualized experiences.
To engage patients and expand your practice, marketers in hospitals, doctor's offices, wellness centers, and other healthcare facilities must use healthcare email marketing strategies.
Don't know where to begin or how to improve your current tactics? You are in the proper location.
5 Pointers for Developing Successful healthcare email marketing Campaigns
While a great healthcare email template can engage your patients, it's not enough to run effective hospital healthcare email campaigns.
Following are 5 ideas to keep in mind when implementing healthcare email marketing campaigns for hospitals:
1. Before sending, check your subject line.
It comes as no surprise that your email subject line has a significant impact on how many people open your emails.
What if you could receive feedback on the quality of your subject line before sending an email?
You can receive feedback on how effective your subject line is using Practice Crowns' marketing campaign, which bases its evaluation on data and the effectiveness of over a million email subject lines.
You can base your work on data rather than intuition by testing your email subject lines before sending. If you don't get your contact to open the email in the first place, the content of your healthcare email newsletter doesn't matter.
And you need a strong subject line that persuades your contacts to open your newsletter if you want them to.
2. Send out email reminders
You'll spend a lot of time managing healthcare email marketing campaigns and creating appointment emails.
To ensure that nobody misses a crucial appointment, it is best to send reminder emails to your patients.
In order to allow contacts to add the appointment as an event to their Google or Outlook calendars, we advise you to include a "Add to calendar" call-to-action in your reminder emails.
3. Identify patient groups.
Running healthcare email campaigns should not treat all of your patients equally because they are there for various reasons.
You can categorize your patients using contact tags and fields based on:
- they were ill
- Whether they are new patients or returning ones
- Age, gender, and additional demographic information
By using segmentation, you can send patients pertinent content that is tailored to their interests and meets their needs.
It is best to use email software that offers sub-accounts if your hospital or healthcare facility houses multiple departments for various illnesses.
By doing this, you can build a tiered account structure and control numerous departments from a single account.
Each department will have exclusive access to templates and information that only pertains to them.
4. Make your email copy personalized
Today, personalization is an essential part of any discussion of email marketing.
You can still personalize each email so that it seems as though you sent it by hand to a particular patient, regardless of how many contacts you are sending emails to.
Email marketing for the healthcare industry can be highly personalized thanks to the extensive data at your disposal.
When sending emails to patients, take into account the following personalization opportunities:
- the first name of the contact
- Create email content based on contact information and tags.
- Send customized emails based on opt-in source and interests.
For instance, it wouldn't make sense to send emails about weight loss to contacts on a list who opted in to a blog article titled "How to loose weight in 8 weeks."
In order to increase email engagement rates, personalizing your emails based on the opt-in source enables you to present the appropriate content to the appropriate contact.
5. Mobile-friendly design
Across all demographics, 47% of people check their email on a mobile device.
Are your email campaigns for the healthcare industry mobile-friendly? If not, you should start with this right away.
Take into account the following advice to make your emails mobile-friendly:
- Don't use large images
- Utilize adaptive email templates
- Be succinct and direct in your email copy.
- Separate paragraphs
- Use buttons for calls to action rather than text links.
When sending emails for healthcare marketing, the following are the key components to consider:
- ensuring that your patients have a comfortable experience
- providing patients with the information they need
- automating crucial correspondence, such as appointment emails
Email marketing is a great way to stay in touch and engage with patients after they leave your hospital or healthcare facility.