If you frequently text a friend rather than call, you are well aware of the convenience and promptness that text messaging offers. According to studies, 85% of consumers prefer text messages to phone calls or emails. Text messaging is now widely used for purposes other than personal communication.
Text messaging is an effective tool for patient care that makes sure patients keep appointments and show up on time. Additionally, it is a powerful lead conversion tool that makes making an appointment at your practice easier.
The effectiveness of texting for practices
Why does texting function so well? It is not only highly favored but also easily accessible from our mobile devices and popular.
In conclusion, its simple for patients to text a practice, and its challenging for practices to miss an incoming text message. Better visibility, unified communication, and increased engagement result from this.
Its generally accepted that text messages have open rates of up to 98 percent significantly higher than open rates for any other form of communication and that 95 percent of them are opened within three minutes on average. The results are equally compelling when it comes to response rates: according to Learning Hub, text messages are opened 4.5 times more frequently than emails.
5 ways by which text messaging can help in patient retention
Boost the website conversion rate for your practice.
A potential patient is probably looking for care when they visit your website. Your website should have a clear call to action, either through your office phone number, online scheduling, text message, or, better yet, all three, to make sure you dont lose out on a new patient.
For busy patients who are certain of their needs or who might be attempting to contact you after business hours, online scheduling is an excellent appointment booking tool. However, how does your office respond to inquiries from those who arent yet ready to schedule an appointment?
By giving website visitors the option to text you directly from your website, you introduce a novel call-to-action that assures potential patients of a more rapid and relaxed method of communication than a phone call. Allowing patients to text your office to make an appointment is more convenient for them and keeps your phone lines open.
Scheduling patient appointments
The people working at your front desk are used to taking calls from patients who are eager to make an appointment with you. Give callers the option to text you to make their next appointment if your staff frequently has to put them on hold. This increases patient convenience while cutting down on the amount of time your front-desk staff spends on the phone.
This guarantees you can get appointment information after hours via text in addition to diverting some of your practices calls during business hours. Patients can be asked to automatically include vital contact information in their message so that you can follow up with them as necessary during business hours.
Additionally, this eliminates the frustration patients frequently feel when calling. Patients have the option to send a text message directly from the phone system, bypassing voicemail or a protracted system of recorded phone prompts. This gives you immediate satisfaction and peace of mind while ensuring that your practice never misses a crucial message.
Existing patients can also request an appointment via text message without the delays that frequently result from waiting on hold or playing phone tag. This quick satisfaction improves the patient experience while also assisting in lowering no-show rates.
Improve the way you interact with your patients.
Even for personal interactions with a healthcare provider, text messaging is a highly desirable communication tool due to its simplicity, speed, and convenience.
More than one-fourth of patients said they prefer text messaging to receive their providers response to questions or feedback in our third annual patient perspective survey report.
This is roughly equal to those who favor other forms of communication, such as the phone (22.1%), email (26.9%%), and an online portal (23.5%) for questions to be asked of their doctor.
Healthcare practices can quickly connect with patients and respond to inquiries, requests, and appointment confirmations using secure two-way text messaging.
Send patients automated appointment reminders
Reminders for appointments can reduce no-shows and last-minute cancellations, but their effectiveness depends on the communication method used by the scheduling practices.
Your patients might not see their reminder in time for their appointment because email open rates frequently fall below 20%. Text messages are more likely to be read and read quickly if the open rate is greater than 90%.
Furthermore, patients favor them. According to a PatientPop survey, 66 percent of patients prefer text messages when getting reminders for medical appointments. Additionally, 59 percent said they would like a text message reminder to make their next appointment.
Additionally, practices should ask patients to text-confirm their appointments. This is convenient for the patient while also providing your front desk with quick information about those who cancel appointments. The chances of scheduling another patient appointment increase as you can then fill those newly vacant schedule times sooner.
Make it easier for patients to pay
More information from our patient perspective survey reveals that more than half of healthcare consumers favor online bill payment options. By providing patients with this convenience, you can increase your collection rate and decrease the number of days your patient obligations remain unpaid.
You can cut down on the steps necessary to secure payment by texting. By doing this, you avoid having to mail bills, send unpaid bills to collections, or wait to collect payment in person, saving time and money in the process.
Instead, businesses send a straightforward text message to patients that includes a link to complete their payment online as a reminder. While reaffirming your practices commitment to fully modernizing the patient experience, this can streamline your patient payment process and support your practice growth goals.
Text messagings influence on practices
Healthcare organizations that are prepared to incorporate text messaging into their marketing and communication plans will be in front of the curve in their industry. With todays text patient offerings, practices can stand out from the competition and position themselves to attract patients with a more contemporary experience while also streamlining practice operations.